Management Consultant · Digital Marketing · AI / ML
Shivam Sharma
About
Who I am.
Three years ago I figured consulting and marketing were two different jobs. Turns out the gap between them is mostly just output format. One ships decks, the other ships campaigns, and both have to be right about something before any of that matters.
Right now I’m doing an MSc in Digital Marketing, interning at a consulting firm, and teaching myself machine learning in whatever hours are left over. That messy overlap is exactly where I want to be.
What actually gets me going is how brands make decisions. Not just what to post or how to grow, but whether the thing they’re building connects to anything real. AI keeps making that question harder to dodge, which is half the reason I like it.
Selected Work
Case Studies.
Market Entry Strategy, B2B SaaS
Helped a tech firm work out which European markets to enter first, and in what order. Mapped the landscape, had the right conversations, cut the noise. They walked away with a sequence they could act on, not a pile of options with asterisks attached.
2024Performance Marketing Rebuild
A DTC brand was spending real money talking to everyone, which is roughly the same as talking to nobody. I rebuilt the targeting from intent signals up and wrote the brief that told their agency what to change and why.
2024AI Content Gap Tool
A Python script that reads competitor content, clusters it by topic and intent with NLP, then hands back a gap analysis ranked by search volume. Started as a weekend thing. Still open it most weeks.
2025Capabilities
Skills.
- Market Research
- Competitive Analysis
- Strategic Frameworks
- Stakeholder Mapping
- Data Synthesis
- Financial Modelling
- SEO / SEM
- Content Strategy
- Performance Analytics
- Brand Architecture
- Campaign Optimisation
- Consumer Insight
- Python
- Machine Learning
- Natural Language Processing
- Data Visualisation
- Prompt Engineering
- Workflow Automation
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